Fractional CMO Services
Your Marketing Department.
Without the Headache.
For businesses doing $2 million or more a year. We become your marketing and creative department: we build the annual plan, keep your website sharp, and execute every month so that you can get back to running the company.
20+ Years Experience
Ford • Detroit Red Wings • Detroit Tigers • Michigan Lottery
Sound Familiar?
You Built a Real Business. Marketing Shouldn't Still Be Your Job.
At $2M+, you've outgrown "do it yourself" marketing — but a full in-house team of a marketing director, designer, web developer and content creator is a big hire. So marketing ends up in a pile on your desk.
- Your website hasn't been touched in a year and you're not sure who has the logins.
- Marketing happens in random bursts. A post here, an email there, no plan tying it together.
- You're juggling three vendors who don't talk to each other and you're the project manager.
- Agencies keep waiting for you to tell them what to do instead of bringing ideas to the table.
The Fractional CMO Model
Senior Strategy and the Team to Execute It. One Monthly Partner.
A fractional CMO gives you executive-level marketing leadership part-time. With Creative Rocket Ship, you also get the creative department that does the work.
| Hiring In-House | Typical Agency | Creative Rocket Ship | |
|---|---|---|---|
| Strategy & annual plan | Only if you hire senior | Often you bring it | Included |
| Website, design & video | Several hires | Usually one specialty | All under one roof |
| Who you talk to | Your staff | An account rep | Zak, directly |
| Your time managing it | Hiring, training, managing | Briefing and chasing | One monthly meeting |
What's Included
Everything a Marketing Department Does
Annual Marketing Plan
A 12-month roadmap built around your revenue goals: who we're targeting, what we're saying, which channels, and when. Reviewed every quarter.
Website Management
Ongoing updates, new pages, speed and security, and conversion improvements ensure your website keeps working as your best salesperson.
Creative & Video Content
Social video, photography direction, graphics and campaign creative that tell your story and build credibility with buyers.
Email Marketing
Campaigns and automations that stay in front of past customers and nurture new leads until they're ready to buy.
Local Search & SEO
Google Business Profile, reviews strategy and on-site SEO so the right customers find you first when they search.
Reporting & Strategy Meetings
A monthly meeting with Zak and a plain-English report on what we did, what it produced, and what's next.
How It Works
Hand It Off. Watch It Grow.
01
Discovery Call
Tell us where the business is and where you want it to go. We'll tell you honestly if we're the right fit.
02
Audit & Annual Plan
In the first 30 days we audit your website, brand and marketing, then deliver your 12-month plan.
03
Monthly Execution
We build, write, shoot, publish and manage every month, on schedule, without you chasing anyone.
04
Review & Refine
Quarterly reviews against your goals. We double down on what's driving new business and cut what isn't.
Is This a Fit?
We Keep Our Client List Small on Purpose
This Is for You If…
- Your business does $2M+ in annual revenue
- You want your marketing handled without stress
- You're ready to commit to a year-long plan
- You want a partner who'll push back and offer better ideas
It's Not for You If…
- You're looking for the cheapest one-off project
- You want a "yes" man who waits for instructions
- You expect overnight results without a plan
Your Fractional CMO
Meet Zak DeHondt
I've spent more than 20 years helping businesses build their brands and grow their bottom lines — with a degree from the College for Creative Studies, multiple advertising awards, and work for clients like Ford Motor Company, the Detroit Red Wings, the Detroit Tigers, the Michigan Lottery, Sachse Construction, and more.
As your fractional CMO, you work with me directly. You won't get handed off to a junior account rep. When we're working with you, we're all in on your business.
Zak DeHondt · President + Founder
READY TO TALK PRICING?
Get A Full Marketing Department for Less Than One Senior Hire
What's A Fractional CMO?
Frequently Asked Questions
What exactly is a fractional CMO?
A Chief Marketing Officer you share. You get senior marketing leadership — strategy, planning, accountability — on a monthly basis instead of a full-time executive salary. With us, the creative team that executes the plan comes with it.
Do I need a marketing person on staff?
No. We act as your marketing and creative department. If you do have someone in-house, we'll give them direction and work alongside them.
We already have a website. Do we need a new one?
Not necessarily. We'll audit what you have in the first month. If it can be improved, we'll improve it; if it's holding you back, we'll show you why and plan a rebuild into the year.
How much of my time will this take?
More up front while we learn your business, then about one strategy meeting a month plus quick approvals. That's the whole point.
Why only businesses doing $2M or more?
At that size, a consistent year-round plan pays for itself — and you have the operations to handle the new business it brings in. Smaller businesses are often better served by our project-based services.
Stop Being Your Own
Marketing Department.
Book a free discovery call. Tell us where you're at and where you want to go, and we'll show you what a year of marketing done right looks like.
