CASE STUDY · HOST UTICA

159,000 WEBSITE VISITS A YEAR FOR A UTICA RESTAURANT, CO-WORK AND EVENT SPACE

Restaurant, co-working & event space · Utica, MI · Plan: Website

158.9K

WEBSITE VISITS IN THE LAST 12 MONTHS

94K

ENGAGED VISITS

50.7K

VISITS FROM GOOGLE SEARCH

THE CHALLENGE

Host runs three businesses under one roof: a restaurant, a co-working space and a private event venue. One website had to send diners to reservations, members to co-work plans and planners to event inquiries, without confusing anyone.

WHAT WE DID

  • Built one site with a clear path for each brand: Restaurant, Co-Work and Events
  • Put Reservations in the header on every page, plus one-tap DoorDash ordering
  • Created pages for private events, gift cards and co-working memberships with pricing

RESULTS

  • 158,892 visits in the last 12 months, up from 153,207
  • 93,935 engaged visits, a 59% engagement rate
  • 50,700 visits from Google search in the last 12 months
The website we built

THE WEBSITE WE BUILT

Google Analytics, last 12 months vs. the year before

GOOGLE ANALYTICS, LAST 12 MONTHS VS. THE YEAR BEFORE

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