CASE STUDY · STUART MECHANICAL
9,400 WEBSITE VISITS AND 1,660 FROM GOOGLE IN YEAR ONE FOR A COMMERCIAL HVAC CONTRACTOR
Commercial & industrial HVAC · Auburn Hills, MI · Plan: Website Care (Sachse family)
9,434
WEBSITE VISITS SINCE OCT 2025
1,662
VISITS FROM GOOGLE SEARCH
63%
ENGAGEMENT RATE FROM GOOGLE VISITORS
THE CHALLENGE
Facility managers need HVAC help fast, often in an emergency. Stuart Mechanical needed a site that shows the full range of commercial work and makes requesting service one click away.
WHAT WE DID
- Built a page for each service line: equipment sales, maintenance, plans and specs, and controls
- Put “Request Service Now” on every page, with 24/7 emergency service front and center
- Highlighted the DTE and Consumers Energy Trade Ally status and the Zolman Restoration partnership
RESULTS
- 9,434 visits since tracking started in October 2025
- 1,662 visits from Google search, with a 63% engagement rate and 41s average time
- 454 referral visits from partner sites
THE WEBSITE WE BUILT
GOOGLE ANALYTICS, SINCE TRACKING STARTED
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