CASE STUDY · MICHIGAN RADON CONTROL
7X MORE GOOGLE CLICKS IN ONE YEAR FOR A MICHIGAN RADON COMPANY
Radon testing & mitigation · Michigan · Plan: Website + SEO
7.3x
GOOGLE CLICKS (27 → 197)
4.6x
SEARCH IMPRESSIONS
41.8 → 19.5
AVERAGE GOOGLE POSITION
THE CHALLENGE
Radon searches are high intent. Homeowners look it up right after an inspection flags a problem. But the company sat on page 5 of Google for the searches that matter, so those buyers went to competitors.
WHAT WE DID
- Built a site focused on booking, with “Request Appointment” in the header and every section
- Created service pages for testing, mitigation and system maintenance, plus location pages and a realtor page
- Added trust signals buyers look for: NRPP certification, a 5-year warranty, results guaranteed below 2.0 pCi/L
RESULTS
- Google clicks up from 27 to 197 (Jul–Oct 2026 vs. the same months in 2025)
- Impressions up from 3,120 to 14,500, and click-through rate up from 0.9% to 1.4%
- “radon mitigation system” impressions up from 59 to 455
THE WEBSITE WE BUILT
GOOGLE SEARCH CONSOLE, YEAR OVER YEAR
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